{"id":59821,"date":"2016-04-27T10:34:07","date_gmt":"2016-04-27T10:34:07","guid":{"rendered":"https:\/\/leitat.org\/blog\/new-collaboration-g-star-stop-plastic-microfibers\/"},"modified":"2025-02-05T14:59:10","modified_gmt":"2025-02-05T14:59:10","slug":"new-collaboration-g-star-stop-plastic-microfibers","status":"publish","type":"post","link":"https:\/\/leitat.org\/en\/blog\/new-collaboration-g-star-stop-plastic-microfibers\/","title":{"rendered":"New collaboration with G-Star to stop plastic microfibers"},"content":{"rendered":"<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"wp-image-5985 alignleft\" src=\"https:\/\/leitat.org\/wp-content\/uploads\/2016\/04\/G-Star-RAW1.png\" alt=\"\" width=\"235\" height=\"126\" data-id=\"5985\" srcset=\"https:\/\/leitat.org\/wp-content\/uploads\/2016\/04\/G-Star-RAW1.png 700w, https:\/\/leitat.org\/wp-content\/uploads\/2016\/04\/G-Star-RAW1-300x161.png 300w\" sizes=\"(max-width: 235px) 100vw, 235px\" \/>Amsterdam, 25 April 2016 \u2013 <strong>Machine washing of synthetic clothes is a big contributor to the plastic soup. The Plastic Soup Foundation and G-Star RAW are calling on other fashion companies, washing machine manufacturers, and the textile industry to support the international Ocean Clean Wash.<\/strong><\/p>\n<p style=\"text-align: justify;\">\u201cLeading European research recently showed that a fleece releases an incredible 1 million microfibers every time it is washed,\u201d says Maria Westerbos, director of the Plastic Soup Foundation.<\/p>\n<p style=\"text-align: justify;\">The signatories of this initiative will contribute to the development of one or more innovative solutions to prevent the release of plastic fibers from garments in the future, such as fabrics that do not release microfibers or washing machine filters that capture the released fibers. The technological center LEITAT, a member of TECNIO, collaborates to research the technical feasibility of the solutions proposed.<\/p>\n<p style=\"text-align: justify;\">Frouke Bruinsma, CR Director of G-Star, says: \u201cWe want to create progress through sustainable innovation and join forces with the Plastic Soup Foundation to battle the microfiber problem. Only a strong alliance of dedicated stakeholders around the world can turn the tide. Everyone \u2013 enterprises and NGOs \u2013 is welcome to join us.\u201d<\/p>\n<p style=\"text-align: justify;\">Read the press release: <a href=\"http:\/\/www.plasticsoupfoundation.org\/wp-content\/uploads\/2016\/04\/PressReleaseGSTAR.pdf?941464\">PressReleaseGSTAR<\/a><\/p>\n<p style=\"text-align: justify;\">Photo credit: C-Jason Childs \u2013 Jimbaran Bay<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amsterdam, 25 April 2016 \u2013 Machine washing of synthetic clothes is a big contributor to the plastic soup. The Plastic Soup Foundation and G-Star RAW are calling on other fashion companies, washing machine manufacturers, and the textile industry to support the international Ocean Clean Wash. \u201cLeading European research recently showed that a fleece releases an [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":46203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[154],"tags":[112],"class_list":["post-59821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-private-projects-en","tag-projects"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New collaboration with G-Star to stop plastic microfibers<\/title>\n<meta name=\"description\" content=\"New collaboration with G-Star to stop plastic microfibers: Plastic Soup 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