{"id":65661,"date":"2019-09-17T15:41:57","date_gmt":"2019-09-17T15:41:57","guid":{"rendered":"https:\/\/leitat.org\/blog\/what-makes-a-good-communication-dissemination-and-exploitation-plan-of-a-research-project-part-3-exploitation\/"},"modified":"2025-02-24T21:50:22","modified_gmt":"2025-02-24T21:50:22","slug":"what-makes-a-good-communication-dissemination-and-exploitation-plan-of-a-research-project-part-3-exploitation","status":"publish","type":"post","link":"https:\/\/leitat.org\/en\/blog\/what-makes-a-good-communication-dissemination-and-exploitation-plan-of-a-research-project-part-3-exploitation\/","title":{"rendered":"What makes a good communication, dissemination and exploitation plan of a research project? Part 3 &#8211; Exploitation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"65661\" class=\"elementor elementor-65661 elementor-15119\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5ee94f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5ee94f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02019a2\" data-id=\"02019a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2a8bb3 elementor-widget elementor-widget-text-editor\" data-id=\"b2a8bb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhat makes a good communication, dissemination and exploitation plan of a research project? Part 3 \u2013 Exploitation\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10dd1b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10dd1b1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5602ac22\" data-id=\"5602ac22\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6abf321d elementor-widget elementor-widget-text-editor\" data-id=\"6abf321d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p>This article is the third and last part of a series of articles about how to make a good communication, dissemination and exploitation (CDE) plan. <a href=\"\/news\/what-makes-a-good-communication-dissemination-and-exploitation-plan-of-a-research-project-part-1-2\/\">Part 1<\/a> dealt with the communication aspects, <a href=\"\/news\/what-makes-a-good-communication-dissemination-and-exploitation-plan-of-a-research-project-part-2-dissemination\/\">part 2<\/a> presented what the dissemination plan should contain and we will now explain how to write an exploitation plan.<\/p>\n<p>\n\n<\/p>\n<p>\n\n<\/p>\n<p><strong>Exploitation<\/strong> concerns the impact of the results of your project on science, industry, society and governments mostly after its end.<\/p>\n<p><strong>Results<\/strong> are any tangible or intangible output of the project, such as data, knowledge and information whatever their form or nature, whether or not they can be protected.<\/p>\n<p><b>Stakeholders <\/b>should be targeted with specific results according to the desired <strong>impact<\/strong> the project aims to have. Below a summary table.<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f922896 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f922896\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0845826\" data-id=\"0845826\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27b8d9b elementor-widget elementor-widget-text-editor\" data-id=\"27b8d9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table>\n<tbody>\n<tr>\n<td><strong>Stakeholder<\/strong><\/td>\n<td><strong>Results<\/strong><\/td>\n<td><strong>Impact<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Research community<\/td>\n<td>Publications (Papers, Books) Posters, Presentations, Data, Softwares<\/td>\n<td>Further research activities and publications containing new insightful results<\/td>\n<\/tr>\n<tr>\n<td>Industry<\/td>\n<td>Patenting, Pilot plants and prototypes, Transfer agreements, Joint venture\/Start-ups, New products and services<br \/>Development of standard tests and procedures<br \/>Codes of conduct<\/td>\n<td>\n<p>Generate economic growth<br \/>Development of a new product or service<br \/>Improvements of production processes and competitiveness <br \/>Improve product quality and consumer protection<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>Civil society<\/td>\n<td>New products, services or technology<br \/>Trainings, presentations and visits<br \/>Educational materials<br \/>Skills and knowledge<\/td>\n<td>Increase quality of life, Improve living environment, Improve urban and rural services, Improve healthcare, Reduce energy consumption, Increase product quality control, Improve employability<\/td>\n<\/tr>\n<tr>\n<td>Policy makers<\/td>\n<td>Reports <br \/>Policy papers and recommendations<br \/>Roadmaps<br \/>Operational guidance<\/td>\n<td>Revision or creation of a new directive or regulation (EU Law)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b26ae8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b26ae8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4067b9d\" data-id=\"4067b9d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-349eb9b elementor-widget elementor-widget-text-editor\" data-id=\"349eb9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To create the good results and to make sure these have a large impact, a series of accompanying tasks should be carried out during the project execution and should be included in the exploitation plan. This list is not exhaustive as each project has different needs and exploitation possibilities.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul>\n<li><strong>Technological Watch:<\/strong> After having defined clearly the extent of the technological field of the project, create a global database of existing knowledge including patents, papers and public releases. The partner in charge should send every 6 months a summary to the consortium to stay updated about the latest developments, follow market trends, and plan the possible patenting or publication of project results. The world changes rapidly and competition is tough!<\/li>\n<\/ul>\n<p><!-- \/wp:list --><!-- wp:list --><\/p>\n<ul>\n<li><strong>Intellectual Property Rights Management:<\/strong> Linked to the task above, partners should protect their intellectual property developed during the project from possible external threats. This encompasses also the development of mitigation strategies in case of internal disagreements between partners that might occur following the rules defined in the Consortium Agreement.<\/li>\n<\/ul>\n<p><!-- \/wp:list --><!-- wp:list --><\/p>\n<ul>\n<li><strong>Exploitable Results Identification:<\/strong> Around the middle of the project, the consortium should start to map the potential results that could be exploited, meaning that this result will be used and further developed after the end of the project. This mapping is ideally done during dedicated sessions including all members of the consortium such as Exploitation Strategy Seminars offered by external consultants. Concentrate on the most promising results and develop them as much as possible by engaging with potential users and obtaining feedback.<\/li>\n<\/ul>\n<p><!-- \/wp:list --><!-- wp:list --><\/p>\n<ul>\n<li><strong>Market Analysis<\/strong>: Once the key exploitable results defined, perform a market analysis to assess the potential of each result. It encompasses a quantitative and qualitative assessment looking into the size of the market both in volume and in value, the various customer segments and buying patterns, the competition, and the economic environment in terms of entry barriers and regulation. More information <a href=\"https:\/\/www.thebusinessplanshop.com\/blog\/en\/entry\/market_analysis_for_business_plan\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"here (opens in a new tab)\">here<\/a>.<\/li>\n<\/ul>\n<p><!-- \/wp:list --><!-- wp:list --><\/p>\n<ul>\n<li><strong>Business Model<\/strong>: To design the business model for a specific result, frameworks such as the <a href=\"https:\/\/hbr.org\/2013\/05\/a-better-way-to-think-about-yo\">Business Model Canvas<\/a> and the <a href=\"https:\/\/www.youtube.com\/watch?v=ReM1uqmVfP0\">Value Proposition Canvas<\/a> are recommended. Define target users, identify and evaluate the potential sales strategies (direct sales, licensing, joint venture, spin out&#8230;), assess the requirements for further technology development\/scale-up to support market entry. More information <a href=\"https:\/\/www.thebusinessplanshop.com\/blog\/en\/entry\/business_plan_guide\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"here (opens in a new tab)\">here<\/a>.<\/li>\n<\/ul>\n<p><!-- \/wp:list --><!-- wp:paragraph --><!-- \/wp:paragraph --><!-- wp:list --><!-- \/wp:list --><!-- wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99b6ff6 elementor-widget elementor-widget-text-editor\" data-id=\"99b6ff6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For more information, we recommend:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.iprhelpdesk.eu\/sites\/default\/files\/EU-IPR-Brochure-Boosting-Impact-C-D-E_0.pdf\">EU-IPR Brochure about making the most of your H2020 project<\/a><\/li>\n<li><a href=\"https:\/\/ec.europa.eu\/research\/participants\/data\/ref\/h2020\/other\/events\/2017-03-01\/8_result-dissemination-exploitation.pdf\">Presentation from the EC about dissemination and exploitation<\/a><\/li>\n<li><a href=\"http:\/\/www.iprhelpdesk.eu\/sites\/default\/files\/newsdocuments\/Fact-Sheet-Plan-for-the-Exploitation-and-Dissemination-of-Results-H2020.pdf\" target=\"_blank\" rel=\"noopener\">Fact Sheet: The Plan for the Exploitation and Dissemination of Results in Horizon 2020<\/a><\/li>\n<\/ul>\n<p>By <a href=\"https:\/\/www.linkedin.com\/in\/maxenceviallon\/\" target=\"_blank\" rel=\"noopener\"><em>Maxence Viallon<\/em><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What makes a good communication, dissemination and exploitation plan of a research project? Part 3 \u2013 Exploitation This article is the third and last part of a series of articles about how to make a good communication, dissemination and exploitation (CDE) plan. Part 1 dealt with the communication aspects, part 2 presented what the dissemination [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":52067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[208,101,102],"class_list":["post-65661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar","tag-blog-news","tag-expertise-en","tag-news-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What makes a good communication, dissemination and exploitation plan of a research project? 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